Jenny Friedman is 
a designer.

The Details

The Story

I was born in Fargo, North Dakota and moved to Seattle when I was less than a year old. I spent the next twenty years cultivating my taste for good coffee, grunge music, and cloudy skies. The college years took me east where I was introduced to humid summers, freezing winters, good pizza and jaywalking. Nearly 20 years later, I am still here, living amongst the other 9 million souls who call New York City home. 

My studies at Cornell University were focused on fine arts. I spent most of my years in Ithaca in the darkroom, earning my BFA in photography. After four cold winters, I moved to New York City to become a bonafide adult and get a real job. 

The first job I landed was at a boutique interactive agency called Covi Studios. During these years, I taught myself everything I needed to know about HTML, Flash, and Photoshop to become the lead designer. From there, I moved to another small agency called The Barnett Group where I spent 5 years filling in some gaps. I became versed in print design and the art of branding, while I continued to sharpen my interactive skills. I left there as a senior art director and was ready to embark on my "big agency" stint. I spent nearly 5 years at Digitas and left there in 2012 as a VP Creative Director. I saw the best and the worst of what big agency life had to offer and upon leaving there, I felt that I wanted to go back to working for a small shop.

In 2012, I began working as Creative Director for Cloudberry Creative, a small UX-focused interactive design company. This is where I am currently, leading a team of talented designers, creating work that both solves our client's business objectives but also satisfies the end users.

The CliffNotes

I have a dog named Olive. We spend a lot of time together. She’s half German Shepherd and half Lab. Check her out on instagram.

I have a very large glass doll eyeball collection. I arrange them in a grid - each eyeball is stuck on to a nail. It’s not as creepy as it sounds.

I collect vintage film cameras. My grandfather was an amateur photographer and gave me his whole collection. Since then I’ve been adding to it and now have upwards of 50 cameras.

I basically ride my bike everywhere. I think there were 2 days last year I didn’t ride it because the roads were too icy. Otherwise, you’ll find me behind handlebars.

I’m really into yoga. I’m getting my 200-hour teacher training at the moment. I also have a yoga trapeze in my house and hang upside down from it 2x a day.

I am obsessed with Josef Frank textiles and patterns. My dream is to live in a house where all the walls are covered in his wallpaper and all the furniture is upholstered with his fabric.